HappyCohortEnter app

Aveda Online/Classic Collection/email teardown

Everyone loves this classic.

How Aveda Online built this send — a classic collection email shipped as product hero on Monday at 11am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Aveda Onlinecampaign
Offer
Full price
Voice warmth
0.55
Sent
Mon · 11am
Format
Product hero
How this send compares
  • When Aveda Online does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.61 for Aveda Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Classic Collection
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
rosemary mint for hair & body
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Redeem now”
Destination
Product page
Links straight to a single product.
Verb framing
Redeem
CTA count
19
Multi-CTA layout
Primary destination URL
clicks.em.aveda.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“Redeem now”→ Product page · primaryclicks.em.aveda.com/f/a/6QSijNF5wOHrctZ5txzi8A~~/AAQRxRA~/Fkr8qAfnB3u1VL9GMGgizL8SgC9jNailoxwEjSJtl034y3lw4Z6qaLTFthUwHNEAS4BdddAjtc_gR8S_ZqM12LbkMYHCF2vM-E-aNlxqbIilU51byj3vLZQ32JW2w8xHxTYWqxiFUNCklXQ5EC_3LBVnvxdOBqa_wke9gD0_o-LhtTOtdtqPoUZ7jtQhWdF2XTYDeg0iZjIXGcjVN1qUdXNG-S_7LVsJwX7Mu8zGLcOiwF8c4Rz2EshBIIrdiflxGod8_6HIivZEO1WXE7GAiouNdMAUtIZdnfzy-xoQCKBIP06-x-Kih5FabDo1FDNdrDO4TxsoOatfV8H8AXEMpxFB31qWSFOpJOG6oo0G2gM2PxapEvOZMScCI-pYG5La
  2. 2“Redeem now”→ Product pageclicks.em.aveda.com/f/a/BDusRg1CWu8ssoa4-a6AMw~~/AAQRxRA~/HrOlWocGdsDVl-sGQI99PxxoSyDEIXzfanIXcQ7aLPZ3Y6_QsSlcZab1O1tmNFEv-J30t1Tpy-6NVnFDZawuM0paR4HD5b_237dJNTL93-BOcSjg07r5YVKvgnkqr5i2fSELZ2tNxffOob0cIXvUrI7ijUPUaFwmD4joAO-FtSSNvr8zp6ZC8agAN086E9LPFZuUXNuseOdO7KzEnUNFWwWwsN43ljARmjqoNvQsy_HrUikb7FCfZ4dgKOHoeZN1wIchanVB1iuuldE3jLM6r3ct1innS_9Gxxbkrkfu27Gc49P5vXmMgqg7WWBPHJ9EN8yyGNvKXyV8gOCvYn5LhRr1qWWjyU6ngRmsLPYRpj7p5S2qm2A00wCPv7ME89IYWFRi2Yi6HsG1XUr-x3ZDNfqhiOhV4CrxAVvUkE6GAH-UueVjAB0ushTO_ZOVGincm-gRuj3IoSLD9E8PBC__fA~~
  3. 3“Redeem now”→ Product pageclicks.em.aveda.com/f/a/Zr4_Odla9eCjwyGcCggQgQ~~/AAQRxRA~/IhPvwf7qSd16NomN8WSxgoDa9Li_JEzvpO14nnm7jl2mlTQZ_wwwrbYUOUJ71YSluecmSdQc71-jVcrmv-a9NfZzLQyszA-Qzsx6Z9KcSJss6xd_XqPYOC5pBN0DyDBZ3xYzPGRXgben02SowMwdyW38pZt5M8Fd-lb8NbFNyL4M_GvGiVIf0DvLjLXNXn7EDxzN7iFFIZ8lZiZPrn6s3gSpKlyFjxDV0DEVZIcoJN1O9W8pjctLfuPkruH3vY1v6pLbAKRyAZ51dR8fKxGTiJdeOWzXGo0KAAjdTbhidm12-rLsLPHQ7q5EkG1jPVoYcGyMYOh6CE4KzpusJzFa3n1Bsz0Zimnm_7nHjSS837zqtatI-f6hhg7c5FVRTjqm5A6pQ5oa-KHkyY4opBrhxHWH9mM00hBviYrPp_df5Ya8JAGqEn_-523dfNoEEsFAjR0RJl0-cw22A9Afi-MHrFJzvbPO-KiZWx4Mh3llaig~
  4. 4“Redeem now”→ Product pageclicks.em.aveda.com/f/a/SdACFwekhCq-k7y2AgmEOw~~/AAQRxRA~/sKEqJ-lOSX0u19KN4ef2n7-XMU5bWcWhLMDkzL-pJnfJWtMgMZ_McOxOB002bxJDTYjZdCd9hgTffFk1re0nTGNH_oGkf8vK0UhQ9wvkn64jSwgst9e7mMp67Lwgze7zy-RGdhX-mp-QrowZy77EaUDe2iE29x1tRdawhJvADab_Q7KoGR2OIFrHEt8yAV0J2OH2NRJjwn_yLHwx4lP5Tnz0jYRKXnwfpaYJssRw0wWH8A4CIhd9KCeO4VHSLDSh7W5sTFYaiZGSN1N05hGWIRS0QiEYQj0Jz9tdXEmtnKAUNhwZ-U3f0Gu7rDDLNPLE3LNR7EHsjkXU_aUPgjlZtuKEMowhLqnGtPtrdVCwaBPSYcI5T1XrL7g5z-xN9nVOAZQFthaMYhrBQYNMLl1YcH6rhfuF8CbPXS0Wf-4wdt6RYfwHzl6MExYCjOULIqTDmBO3rzHXX-PTCmWUEBrNeA~~
  5. 5“Redeem now”→ Product pageclicks.em.aveda.com/f/a/maPnekFsnjls6Y0Lh0sL2Q~~/AAQRxRA~/MZ6cBj4u9rSAPzBNSOyuxo99QHBUZbMxAyr2Y-jQMwR1uJYnJ1eVoCsuN96X8cR-uD-R-KIhX173NMreV5yZaJavnMNvmZ5lO9Zq6ZH4MGrNGUZDIR2jWajVjrH6pqoaCdmoaNV9R2DIhCzd9BcbPRIBnhl7cj7vjbN6IoY32ZyY8cE1xDIfK0zTizXwNLCDMgEs0d3nuP7_MCRwFQ3X1M2axmEn8wbmm7Oba1vy1_b95AgRqTQSiLO9MT4PGUrLjp7FlALX3icXtmVQrAUhbBAEmRqaNHnt-_gtYEf5Rem3s2fuB_ujljjQrdlYRPEvn6XDrx75RVqQLXTLPnFFo1YozlbFCTtYu8DBDDTGlj1ZIfiWe0fwlmYWvJfiDhY18pTMQEz0z_S7JVVXUO6ceiRxzqVGibw6eixYc_wILNPWAhKPImGULYSadQZtiMO-
  6. 6“Plant-powered hair carerooted in nature.”→ Product pageclicks.em.aveda.com/f/a/j8nSr1AB467hWuPuQdn0-Q~~/AAQRxRA~/ZbzILbITg-Xgt2M0v90eHUfI-mqv-d3T1qY5TSNh-Xea-S0R0BDrcuwGR7vpDIuxrSOpVBymxyL3cIqtnqW8wxAcSdduSqkmjDwE77b2UAfs0_4o4qnuJyUHis3x2V38rbiMHVtNXBU48up5ogMSuhXPjA4vX3Kb-7bakhvaZeYrJNdNVfU9HHh8pOd98eR05iWR7qNe9sJ3CykCko7P7daPVUHr9ZASYYZqJ9WPaUtccPfYzujvEuX6z0nuewloGWVZDSFova6iWFYwDPBV6UuhmMjlr0ZrHuylhEqD16S-Ct2ibhI1A9wy3Dh14ON5VxOtMHuD7j8ImZTn1tiNL_b0IxgLlGrzC2lm5wqbHml1JKKrpwjx6I0hx-D41jzyPDHJ3235olBjKOO05im-HA~~
  7. 7“100% Vegan”→ Product pageclicks.em.aveda.com/f/a/j8nSr1AB467hWuPuQdn0-Q~~/AAQRxRA~/ZbzILbITg-Xgt2M0v90eHUfI-mqv-d3T1qY5TSNh-Xea-S0R0BDrcuwGR7vpDIuxrSOpVBymxyL3cIqtnqW8wxAcSdduSqkmjDwE77b2UAfs0_4o4qnuJyUHis3x2V38rbiMHVtNXBU48up5ogMSuhXPjA4vX3Kb-7bakhvaZeYrJNdNVfU9HHh8pOd98eR05iWR7qNe9sJ3CykCko7P7daPVUHr9ZASYYZqJ9WPaUtccPfYzujvEuX6z0nuewloGWVZDSFova6iWFYwDPBV6UuhmMjlr0ZrHuylhEqD16S-Ct2ibhI1A9wy3Dh14ON5VxOtMHuD7j8ImZTn1tiNL_b0IxgLlGrzC2lm5wqbHml1JKKrpwjx6I0hx-D41jzyPDHJ3235olBjKOO05im-HA~~
  8. 8“Aveda offsets the carbon emissions from shipping for every order for every US or”→ Product pageclicks.em.aveda.com/f/a/hB-KdutqkRhnbAAQSLS-ww~~/AAQRxRA~/DQ5wNhoJyociL742RHTs-Gau4nnztoRQ22dikGGkjub1tc7Os030QZUMktPpFN4Xoc9A-78eCWO7TCP2Rs8DhXk-eu5c_pOXlSty4rhFPLLATMUnhTaCKAjsd4dDLLRCgmEJ6bqc9C4UcpKy96iHiOC2pXZ0YobQDIHYpbQ_NnlQKHZOufsottZlkH1vTUWR4I3lmGErHQvPtLLSrew-8tKJuRWjAqDM0pZat_Ao3NkajCZKfURs8orcQZiSG-h21YBtUrWeXZkScrAij34hnPbv7IA9hsx8YGw5ZYnYzHGBbrk3tdztzfkcKNptccZzignXfeF8ODQUR_DPa1o0CpWmhYsAEfRNjB4i9KQfnejC1I7jyRW-iPKAViZp1k7bg2zjr8epxqTdv4hiW9_-R3R9LYMmVu3n2QnJEITjhfk~
  9. 9“Auto Replenish”→ Product pageclicks.em.aveda.com/f/a/ovL8mQFoZjfGRRkO6BF8UQ~~/AAQRxRA~/A0pC-cXTbapeL0JvxmLNC8CYE4vmu_mYxq_u0N3GUDVjltlW-kF9mL216vgOqFryT8_iOLi0nnOydOCWuSvzKib75nPGb47BWIzQ0CeQMjzxDuZxBuMT6490euFxROvHm3twREmLIoAuVQDECT_wR2-XlHKVBZAeTLy7-zWB0tH3NhUZG-VQbCVSeLV_Z0iL04jHIaQVJKkALXt2d6FuyYv8atxx7ipBbLe_gFLyjsv9X2iq_k63scBCg9RCY2EDoX6ZyWex21_vCGkvDWQbyOrobcT7875QZ0E00ZBqc7NTVGJxNgJk4rs4V6b8X8Blz4Ie3puxbxWLxBBe9MyGt2tc1RpryIh1LhzrcT4RboBRMxcFTTUwAsy_BUeUD_hBJDvai4FwITfVTtSsRX2Etf1qIKas1pmNo2bEn0syTV8~
  10. 10“Egift Cards”→ Product pageclicks.em.aveda.com/f/a/z21R2n-PrBIPE2ymZzwKVg~~/AAQRxRA~/fWAkxd5pT6mJbnMSl7LTs9qOrjrFEln2W58sXRL_MVE5yMypfjCTFvlQ0UuGifJg3oMDVAhpResznFAiUlBM1w25-LYt8uatcl5uPIsphi7fxHE8Q2Skcnwt8Dx6gkuhLVKJmkuW6P-4WAIT1gsA95_J7BZk7f29nQuoh2J322N0aZZLgnxXFbuNHWdI8lnUnNUMiS3ZHM-riNPJ62fOwGJyoPYaTDk6Sfi3hl7ZnQ4LBDdSlfXiLJu1jtu2YMjKjWvOTLuou2sEDzmuq6AIKXR4y6_jGPte-viq91B1K-_FOnxluOFUTlX0tF45ZWiYXWcJM8C-Uy_tySL0s6PWHOzWk-QvcIyspaqKLCyuvaaVo9r-1kzGhqt-_coCH7h5
  11. 11“Rewards”→ Product pageclicks.em.aveda.com/f/a/lMbedtnwHEqbJPcoKN4-QA~~/AAQRxRA~/iTthH6gZfsmmWLKTGu9Ey5f9VjI8_xU8ShOr7Z6WTflifHvyZvsvbtzj7gnMtcegegi9lxX72eglx5tbK0PXCC2xv8yBAKm4iQqz4hAZs8_hjNQMRABuCOJ2gtgmqdQsDq8iVqqVE3-Mpk6my2kamx0XrQ6Ob5cdS4MzeUxkZZrdD74huYx3-o6TBEclemEVMCHTKKqkVYLfWh_oPU62bU-Ic_1t29RqB6NakBB0cJ0YDZQ6mGMarIAFb9f7wLLtCVUPzCXOZB4KvxU21nqi_M1VGsfeF8sXK0p3L3d5wkLXy_9cSBbXXO48V9_b3Hts4MaXSNjzhmB-CbmJ5ZPt-IfpPwUo5m0J4NCGYNKaTUxcT1pObIZW3rE_cbCvPNtD4u3JCFwz_THLpVgezqu5Jw~~
  12. 12“Find a Store”→ Product pageclicks.em.aveda.com/f/a/hlnKqfj92yxxHYRjM27YGw~~/AAQRxRA~/-s8IYSdwNzvatM-IA_2Ws_1LkU4ag8n0LMqRML6Wo0dkfToOoVgVAQutacNezREo9KRbt_u91AhRtcERWGlh4we-1RprOBvPxKqjEgh4Fyu7BqsTtb2jAO-pbCZ6UnDhkVPW5JgXFpkJ6Nmlmb4GnXH0PeNtgUnVGP39WDjlD5U0wKXIxxreg3IkIfuqug8qZyBRBApcoImcyV8L2XOg4XtlMVAZ96YBN2MMFLBfptgIm7AcGjIey7i-3Kmfe2zyD-E3Ni5AV1qQ5N66n_oUUF30AinBy3FM_p4Ub6D-RUXgGUfEnjwLwOnfN6TLomEUSvyOhV8rLwBbPiKbA-Peax3Y0mbCS6xEq5DaZdNduKyCGWyE7rvXJBOWQPOd7GfI
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
11am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Cruelty Free International”sustainability · substantiated
  • “100% Vegan”ingredient · substantiated
  • “Aveda offsets the carbon emissions from shipping for every order for every US order shipped from Aveda.com”sustainability · substantiated
  • “Plant-powered hair care rooted in nature”ingredient · unsubstantiated
  • “Certified B Corporation”sustainability · substantiated
Products featured
  • Rosemary Mint Purifying Shampoohero
  • Rosemary Mint Hand & Body Wash
  • Rosemary Mint Body Lotion
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.