100% PURE / Clean Ingredients / email teardown
Everything Makeup Is On Sale. Everything. π₯ How 100% PURE built this send β a clean ingredients email shipped as mixed / modular on Sunday at 4pm, carrying a % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 12, 2026 From: 100% PURE campaign Preheader: βThis is the Drop 2 you've been waiting for. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
Voice warmth 0.70 for 100% PURE vs 0.69 across the set β right on the set median. 01
Message & creative Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Drop 2 is here β all makeup on sale!
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP ALL MAKEUPβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
1 βSHOP ALL MAKEUPβ β Collection Β· primary ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_0 2 βClick Hereβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_1 3 βClick Hereβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_2 4 βDROP 2 IS HEREβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_3 5 β100 Percent Pureβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_4 6 βDROP 2 IS HEREβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_5 7 βDROP 2 IS HEREβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_7 8 βSHOP DROP 2β β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_10 9 βSHOP DROP 2β β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_11 10 β100% Pure Happy Promise, If you don't love it in 60 days, return it.β β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_12 11 βBeauty That Gives Backβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_14 12 βSee Promotion Terms & Conditionsβ β Product page ctrk.klclick1.com/l/01KXBGB4467VTB11QXR3PQNRYF_21 05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βFruit Pigmented β full of skin beneficial vitamins, antioxidantsβ ingredient Β· unsubstantiated βSkincare standards β makeup held to the same healthy, high standards as our skincareβ efficacy Β· unsubstantiated βAward Winningβ ranking Β· unsubstantiated β100% Pure Happy Promise, If you don't love it in 60 days, return it.β guarantee Β· substantiated βCruelty Freeβ sustainability Β· unsubstantiated Products featured
Fermented Rice Water Cleanser Vitamin C Boost Concentrated Treatment Hydra Drench Water Gel Cream Coffee Bean Caffeine Brightening Eye Cream Bright Eyes Eye Mask HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from 100% PURE β All clean ingredients emails β All % off offers β