Mother's Day
Early-May gifting moment. Below are the Mother's Day sends HappyCohort has captured across the brands it tracks — each extracted for offer, creative and timing, and benchmarked against the set so you can see how the moment is really played.
6 emails
Across the set
Mother's Day sends captured
6
5 brands
Carry an offer
67%
avg 57% off when they discount
Voice warmth
0.75
0 = clinical · 1 = warm
Busiest send day
Thursday
when the set sends most
Observed window
Jun 23 – Jul 6
Most active
RoseSkinCo
2 sends
Aggregated across every captured send in this set. Observable signal, extracted from the mail itself — not modelled or ranked.
judydoll
Pucker Up! It's a Day for Kisses! 😘
Your lips deserve a little extra love today. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Color CosmetHero
GWPcosbar
Fragrance for Every Occasion
The Wedding Edit. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Gift With PuEditorial
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Seasonal MomEditorial
Bundlenorvelltanning
Every Bride Deserves a Trial Tan
Gift With PuEditorial
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ProofMixed
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DiscountMixed
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Plan Mother's Day against what the set actually did
HappyCohort shows how competitors activated each moment — offers, cadence, creative — and benchmarks your plan against it.